Seafood tostada with octopus, shrimp and hearts of palm, photographed for Marea by Apapacho

Marea by Apapacho · photograph by Gabriela Montes de Oca

Services

Communications and storytelling for people building something worth explaining.

Ten years in strategic communications, a master’s from Georgetown, and a decade of listening to how people tell their own stories. Food is where I work most, not the only place I work.

Also on the table

Areas of expertise

Work I take on regularly without packaging it into a product. If what you need is in here, write to me and we shape it together.

Strategic communicationsDigital strategyDigital marketingContent productionBrand narrativeMedia relationsCampaign managementBilingual comms, EN and ESCommunity engagementEditorial direction

Not seeing it? Ask anyway and I will tell you honestly if I am the right person.

Work with me

Three ways, available now

01

Storytelling & Communications Workshops

Group sessions and advisory

Turning real history, identity and community into a clear communications framework.

  • Founders and small teams turning what they know into a voice
  • Culinary and hospitality teams aligning story and service
  • Cultural organizations building bilingual connection
Selected clientsLatino Economic Development CenterJames Beard Foundation

02

1:1 Story & Communications Strategy

One focused hour

An advisory hour to unpack blind spots and map immediate improvements.

  • Founders who need an outside read on their message
  • Teams wanting an assessment before a launch
  • Professionals stuck between what they do and how they explain it

03

Food Photography & Video Content

Production

Images and short-form video for restaurants and food brands, shot with the same eye I bring to reporting.

  • Menu and dish photography
  • Short-form video for social
  • Behind-the-kitchen documentary content
Selected clientsMarea by ApapachoPampas Fox2Fifty Texas BBQ

Selected client work

Photography and video

Marea by ApapachoSeafood tostadas and plated dishes for the menu and social channels.
Three tostadas plated overhead for Marea by Apapacho
Shrimp tostada in close-up for Marea by Apapacho
Tostada on a hand-painted blue plate for Marea by Apapacho
Pampas FoxBakery production documented from the oven out, not styled after the fact.
Baker at the oven at Pampas Fox Bakery
Baker glazing a tray of croissants at Pampas Fox Bakery
Tray of golden croissants at Pampas Fox Bakery
2Fifty Texas BBQFootage shot on site for the restaurant’s own channels.

Footage by Gabriela Montes de Oca. Edited and published by 2Fifty Texas BBQ.

Not sure which one fits?

Tell me what you are working on and I will point you to the right one.

Scroll to Top